RV 64 - Pipeline Sources 101
GTM Live
00:00
The Importance of Measurement in Marketing
The things that work most effectively in marketing today are not getting properly attributed. No matter where the buyer converts in or how you measure it, you need both of these to drive revenue on anything. If you're going to run your outbound model and not have something over the top so that customers know you, it's not going to work as well.
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