24min chapter

The Climate Pod cover image

How To Win Climate Arguments And Influence People (w/ Dr. Genevieve Guenther)

The Climate Pod

CHAPTER

Challenges and Strategies in Climate Change Communication

The chapter explores the complexities of using the term 'we' in climate change discussions, highlighting the need to redefine it to include climate advocates and battle against fossil fuel interests. It discusses the misuse of uncertainty in climate science by fossil fuel industries and how the term 'alarmist' is weaponized to undermine climate activists. The chapter also touches on the challenges faced by climate scientists in effectively communicating the urgency of climate change and proposes a three-part strategy for tailored climate communication.

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