How to Sell a Guarantee

Jason Flyland: When i'm constructing an offer what if this person is the unluckiest s who's ever existed and everything that they do goes wrong. How can i make that person succeed despite all that with this offer? He says generally it makes more sense than not to have some sort of money back guarantee ideally it's unconditional. Jason Flyland: If you're planning the big leads I give you 15 20 30 40 other considerations but these are the key onesThese are the 20 percent that makes the 80 percent resultsHow you position your core offer when you reveal your price how you introduce scarcity how you make it believable how you minimize risk those are your key components of a killer offer get