2min chapter

My First Million cover image

#10 - Using $1k to Build $100M Deodorant Business

My First Million

CHAPTER

Do You Know What's Driving You to a Million Dollars Per Month?

Word of mouth is growing a ton. We're spending more on ads because we understand product market fit, and we understand that we're profitable when we spend money on ads. Then three, we have a higher repy purchase rate, which was the most important thing. And as by december f 20 17, i wantd to do a million dollars in repet purchase revenue a month. I used diodarant from, like, you know, probably 12 years old till i was 30 years old, lik 18 years. So for me, i was like, look, if we're producing a dioderant, we need to make sure that people love it.

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