3min chapter

The Vergecast cover image

YouTube chief product officer Neal Mohan on new features for creators in 2022

The Vergecast

CHAPTER

How to Monetize a Shortsye?

Right now, let's call thim a standard utuber. That is monetized through pre and mideral advertising. With shorts, with tick tocks, inegram reels, there's not that connection between the advertising and the content ar you ust strolling through and you see an ad in the middle. And so that unbundling of the montization from the content creates all kinds of problems. You end up with things like creator funds that just e like, pay you out in views, without this ability to control the revenue. Is that a problem? We can solve what you obviously have, you two partner programme and ad sents in all these programmes that work

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode