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CMO for the Day: Marketing Pickleball
Marketing Against The Grain
Pickleball - Characters Are More Important Than the Brand
The CMO of pickleball wants to build the next great American sport. He says he would focus on characters, like a commissioner or spokesperson that is really a character. Pickleball has low awareness and so few people actually know what it is. "I'm not trying to convert a fan base from other sports. You're trying to build a new fan base"
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