What's the Foundation of This Problem?

I want to keep talking about the foundation of this problem. I saw one of your tweets about installing mixed panel. And you did talk about how early on they didn't really have as much analytics as you wanted to. What, what did that process look like and what kind of things that you put into place to make sure that all your effort is being measured and tracked? Yeah. We're still not done. There's still a lot of stuff that's still kind of like broken or we have the ability to track it, but it's like not easy.