The Art of Creative Entrepreneurship

Bob Greene: How can some people say exactly what they're thinking deliver bad news, deliver an objection and have the client go, oh, okay? And others just have it blow up in their face all the time. He says most successful salespeople are able to read the emotions that way but there's a spectrum of being able to do that. Greene: It's not about how good a person you are or more immoral or how intelligent, even emotionally intelligent,. That's not fair. We just have differing abilities to do that."