The Sweaty Startup cover image

Flipping the script with Oren Klaff

The Sweaty Startup

CHAPTER

What's the Main Secret From Pitch Anything?

Buti's new book is called Philips Descriptions. He talks about how to sell a product or service without being needy and controlling your audience. The author says that the most important thing in a meeting is what you are, not who you are. And he explains why it can be so hard for teams to work together if they don't hear 'I love you' from each other.

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