S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
00:00
Is the Luxury Car Market Going to Grow 8%?
It doesn't seem like we're selling more new cars a year than we used to. We still have new buyers, but the marginal rate of growth is slowing. It does seem like the number of new car buyers entering the market might be declining a bit. And then as we have that balance of luxury car replacements versus new cars, it seems like the importance is going to be on the replacements.Yeah. I mean, very qualitatively, I think this market will definitely grow. Of course, we just calculated that it's going to grow 8% in the next year. Yeah. Well, we're not going to need to calculate this in. What should we do next? Sorry.
Transcript
Play full episode
