Sales Leadership & Management Show - For B2B Sales Leaders cover image

THE SECRET TO SELLING THE CFO AND CLOSING THE DEAL IN B2B SALES

Sales Leadership & Management Show - For B2B Sales Leaders

00:00

Understanding and Selling to CFOs in B2B Sales

This chapter delves into the nuances of selling to CFOs, emphasizing the importance of understanding their perspective and decision-making process. It highlights the significance of sales skills, such as identifying champions and asking open-ended questions, and explores the driving emotion of risk aversion that CFOs possess.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app