How Do You Imbue That Brand Into Your Service?

Ritl: Brands that we talk about being human, being impressionable, did not come to life for them ind the interaction they had. We look very carefully at the people we hire to insure that they embody that and have they bring some of those services, third eye qualities to the table. People fate yoir own puople personri asom part of me. Let's not understad tha.