11min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

Culture, Cash, and Cannabis: Lessons from a Serial Entrepreneur

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Entrepreneurial journey and marketing strategies in the cannabis industry

Exploring the speaker's experience in the vodka business and transition to the cannabis industry, focusing on marketing tactics like trade shows and digital marketing. The discussion touches on the evolution of marketing approaches in a competitive market, highlighting the role of processors in the cannabis industry and the significance of building a strong company culture for business success.

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