You'll Make Most of Your Money Off the Drinks in Supermarkets

I feel like people won't bounce out of your checkout if they want your product enough. I completely agree. Like, friction only exists if you have to hard sell a product. And that's what... It's like if you can cultivate that on the ad or the front end or where they see the product, who sells it to them? If you can get to a point where the perceived value is so high, no matter how much friction you check out, is there, there's still going to buy it. You'll make most of their money off the drinks in supermarkets, though. Do you know the one times? Do they really? Apparently. Maybe most of their revenue, but

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