Sunil Gupta: "Why did Amazon buy Whole Foods makes no sense?" When you start unpeeling that layer, you see the connection as to why Amazon is doing all these different things. And much more on that in your book, how's the book doing? Book is doing great.
Since its founding in 1994, Amazon has expanded into streaming, cloud computing, content creation, and even groceries. But if traditional business strategy tells us that the key to success is focus, why does Amazon work?