Revolutionizing Strength Training with Digital Resistance

Cooper Mitchell joins Mike and Kyle for a wide-ranging conversation on the evolution of home gyms, the rise of digital resistance technology, and the power of community in the fitness world. They share personal stories about moving and setting up gym equipment, balancing traditional tools with modern innovations, and managing work-life balance while building passion-driven businesses. The discussion also dives into the importance of transparency in the fitness industry, lessons learned from competitors, and the growing role of online communities. Coop offers insights on the value of Facebook groups, the future of podcasting, and highlights some of the most innovative companies shaping the space.