Marketing web3: Audience, Community, More
web3 with a16z crypto
00:00
The Importance of Profiles in Crypto and Web3
Kim Zuckerman: One question that's really unique about Web3 is figuring out profiles and who to profile. She says sometimes an engineer might get called out more than a non-engineer or another person may get called out. And then the third example, kind of weird nuance in crypto and Web3 is you also have anonymous and pseudonymous players who you don't even know who the heck they are. "I think it's important for every project that has some kind of face that it can put in front of the project," she said.
Transcript
Play full episode
