329: The Truth About Outsourcing Sales Development Teams with Matthew Iovanni
The Predictable Revenue Podcast
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Outsourcing Sales Development Teams: Strategy and Market Fit
This chapter discusses the importance of strategy and market fit in outsourcing sales development teams. They highlight the frustrations and challenges faced, including working with obscure markets, demand generation, and the perception of the SDR role. The speakers also emphasize the need for organizations to rethink the SDR model and the potential for professional development in the demand gen field.
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