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8min chapter
The Hidden Half of Decisions | Eric Johnson
The Double Win
The Power of Choice Architecture
This chapter examines how choice architecture shapes decision-making processes, particularly in business contexts. It highlights the subtle influences of prior decision-makers and the importance of understanding hidden costs that can impact long-term growth. By exploring how options are framed in meetings, the chapter underscores the significant role leaders play in steering discussions and enhancing decision outcomes.
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