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14min chapter
BentoBox: Hannah Geise on checking every content box
Content, Briefly
Customer Retention and Content Strategy for Restaurants
This chapter explores how restaurants can enhance customer retention through strategies similar to those used by SaaS companies, focusing on localized marketing and targeted email promotions. It emphasizes the importance of effective SEO practices in content planning, including the identification of high-priority keywords and collaborative content creation processes. Additionally, the chapter discusses internal team dynamics, performance metrics, and innovative content repurposing to maximize engagement and outreach.
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Discover
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