171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session
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How to Find the Right Mixd Between Work, Outsource and in Source
Yen: Finding the right mixd between work, expanding the internal team and working with agencies. Yen: From an internal perspective, you want people that are obsessed with customers,. Know how to produce organic content, engage with them; do a lot of market research like that's number one for me. And then almost anything else, you can decide whether you want ita in source or out source.
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