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David McRaney || How Minds Change

The Psychology Podcast

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Is There a Tipping Point Model for Changing Minds?

The tipping point model is way off. That's not how this goes because in that model you're pursuing virality. The, we all have these clusters of strong connections and then each one of us within that cluster is connected to other groups sometimes strongly. So it looks when you get into network science as like one of those molecule models in the chemistry where the little balls connected with sticks.

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