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15min chapter
Visa Follow-Up and Today’s Payments Ecosystem (with Gaurav Ahuja)
ACQ2 by Acquired
The Rewards Ecosystem and Co-Branded Cards
This chapter explores the rewards ecosystem and the use of co-branded cards as marketing tools. It discusses the concept of revenue sharing between merchants and banks, highlights the benefits of co-branded cards for merchants, and emphasizes the importance of choosing a bank partner aligned with brand values.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode