UXers who are doing really good work need to sit with the product folks and make sure that products have a good megaphone for them, he says. "Nobody in the executive suite cares about what process we followed or process if we're Canadians" The execs want to know: Did it move the needle? Do we have an output? Did we have an outcome? What did we learn?"
Lou has Rich Mironov, CEO of Mironov Consulting, as his guest. Rich runs a blog and has been writing for over 20 years about business and the psychology that goes into product management. Together, they discuss ways that Product Management and UX can work more fluidly together. They dive into how you can bring your team together so everyone is working on the same page. Rich brings some nuggets of advice he has collected over his many years in the industry and touches on the talk he will be giving at Rosenfeld Media’s Design in Product Conference. https://rosenfeldmedia.com/events/futures/