Impolitic with John Heilemann cover image

Adam Pritzker & Daniel Squadron: Detoxifying the Democratic Brand

Impolitic with John Heilemann

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Rebranding the Democratic Party

This chapter examines the Republican Party's strategic building of a support network to influence state legislatures and contrasts it with the Democratic Party's branding challenges. It highlights the need for Democrats to clarify their values and improve public perception in order to engage effectively with voters. The discussion further explores the implications of ideological divides within the party and the necessity of a cohesive identity to reinvigorate electoral support.

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