The organization was in its rapid growth stage. Decision-making couldn't be made all at once by the same people, now it was delegated. The scale allowed to collect more data but also a challenge because with scale, now you need to make those decisions based on data so that it's the right decision.
In this interview, Mojtaba Hosseini (Director of Engineering at Zapier) talks about how to approach using metrics, pitfalls teams run into, and the common evolution teams go through as they adopt metrics.