How I Built This with Guy Raz cover image

M.M.LaFleur: Sarah LaFleur

How I Built This with Guy Raz

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Navigating the E-Commerce Landscape

This chapter explores the transition to e-commerce for a fashion brand, revealing the harsh realities of initial low sales and online engagement. The speaker reflects on the challenges of securing funding, pitching to male investors, and the innovative strategies implemented to adapt and succeed in the market. Through personal anecdotes, the chapter emphasizes the importance of understanding target audiences and the dynamics of gender in entrepreneurship.

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