How to Increase Referrals

Top of funnel to me is just showing up. And we're not doing rain dances here, folks. Like there's other people who are doing this much better than you are probably and it comes down to they just they showed up. Think of your company as a brand or you as a brand as opposed to an individual will get through a lot of those barriers that cause the drying up and the lumpiness in that revenue and the referrals.