What Are the Biggest Wastes of Cash in B2B Marketing?

Most B2B tech companies are getting their highest intent, demo request, typically from my experience anyway. What can you not necessarily make that immediate correlation to? The analytics and the data backing it up on what do you believe it is doing? And why is it worth the investment? You need to be able to build a business case for, you know, why you're making the decisions that you are.

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