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507: Robert Cialdini | A New Look at the Science of Influence
The Jordan Harbinger Show
Public Service Communication Goes Wrong
The book outlines why social proof is powerful for both positive and negative outcomes, and how we can leverage that. In the public service sector, you mention in the new edition, there's a lot of public service communication gone wrong. Lighting the wrong thing when it comes to signs and trying to influence behaviour. The single most honest person he has ever known becomes an environmental criminal because of social proof. And it's mispurposed. Social proof, telling people how many other are doing this wrong tells them how many others are doing it,. People pile in to what the evidence of those around them, like them, are doing.
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