The number one thing I see happen with CRMs is a lack of enforcement. As the business owner, you need to communicate how important the CRM is and set the expectation for how often it's updated. The best practice is to update it in real time and have your team at 30 minutes to the end of every day to force the behavior. Next up on our failures is garbage in garbage out. You need to be maniacal about having your team put in accurate information,. again, hopefully on a daily basis or definitely weekly if daily is a little too much. Last up, we have the top four failures that are going to make your CRM slightly useless. And we don't want

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