Navigating the Evolving Affiliate Landscape

This chapter explores the journey of a media buyer turned publisher, highlighting their foray into affiliate marketing and the challenges that accompany it. The discussion underscores the importance of networking, adaptability in business models, and maintaining a balance between performance and sustainability. Insights are shared on transitioning from traditional agency structures to a more relaxed and strategic partnership approach, emphasizing long-term success in the ever-changing digital marketplace.