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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
The Importance of Defining Good Fit Customers
"I don't want to count all the weirdo competitors that are on the list, which maybe even pays a lot of money," he says. "What we really want is when we get into the meat of it of who do we have to position against?" The great customers are the ones that close quickly,. They're using the product. They like it. They refer it. You'd be like, if I had a pipeline full of people that looked like this, I'd be super happy. And that's it."
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