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How waterdrop went from $0 to $100M in 6 years with DTC marketing

Growth Manifesto Podcast

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The Importance of Internal Dialogue in Entrepreneurship

I didn't have any serious investment. I had two free angel investors, former bosses, some professors who put in a bit of money. Actually, it would be surprised how little it actually was to start. It's quite embarrassing actually. But for the first two years, because we were just working and we didn't really have a lot of overhead, there was no expenses. We started very lean and then we got bigger and bigger.

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