Importance of Creating an Avatar in Product Design and Messaging

This week we're joined by Kiaya Jackson!  Kiaya is the founder of SoPro Collective and a Jiu-Jitsu competitor representing Brandon Mccaghren from 10th Planet Decatur.  In this episode, Kiaya explains her unconventional journey into a Jiu-Jitsu career, and shares her playbook for making a living in the sport beyond the usual athlete and coach career paths.

Follow Kiaya on Instagram:
https://www.instagram.com/kiaya.j

SoPro Training — Kiaya's coaching brand:
https://www.soprotraining.com/

SoPro Apparel — Kiaya's apparel brand:
https://soproapparel.com/


Resources discussed in this episode:

Million Dollar Weekend, by Noah Kagan
https://noahkagan.com/mdwbook/


Mental models discussed in this episode:

• Loss Aversion
  https://bjjmentalmodels.com/loss-aversion/
  
  
• Consistency
  https://bjjmentalmodels.com/consistency/
  
  
• Feedback Loop
  https://bjjmentalmodels.com/feedback-loop/
  
  
• 80/20 Rule
  https://bjjmentalmodels.com/80-20-rule/
  
  
  

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Music by Enterprize:
https://enterprize.bandcamp.com/