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4min chapter
Ep. 294: Unconventional Jiu-Jitsu Careers, feat. Kiaya Jackson
BJJ Mental Models
Importance of Creating an Avatar in Product Design and Messaging
This chapter emphasizes the significance of identifying and developing an avatar that embodies the ideal client for tailored solutions in product design and messaging, while also discussing the challenge of discerning between stated customer desires and genuine needs using a blend of data and intuition.
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