9min chapter

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Transforming DTC via supply chain innovations with Boll & Branch CEO Scott Tannen | E1809

This Week in Startups

CHAPTER

Supply Chain Innovation in the Direct-to-Consumer Industry

This chapter explores the challenges and importance of supply chain innovation in the direct-to-consumer industry, specifically in the context of the bedding industry. The speaker discusses the positioning of Bolin branch as a super premium brand due to their control over the supply chain and the benefits it brings in terms of offering high-quality sheets at a good value.

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