THINKING FAST AND SLOW - Commented Book
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Pay Attention in a Social Situation
Every one has some awareness of the lmited capacity of attention, and our social behavior makes allowances for these limitations. You can do several things at once, but only if they are easy and undemanding. The consistent maintenance of a set requires continuous exertion of at least some effort. It is the mark of effortful activities that they interfere with each other.
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