The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Bridging the Gap: Sales and Marketing Collaboration

This chapter explores the challenges and frustrations faced by sales and marketing teams due to their differing approaches. It emphasizes the necessity of collaboration and alignment between the two functions to create effective strategies and materials that address real-time customer needs. Through personal experiences, the speakers highlight the importance of storytelling and personal initiative in refining communication and ultimately driving revenue.

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