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Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast

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Introduction

Marketing Nation SaaS Bhoomi Podcast, Part 2. Varun Shu: We believe in the story of India being the product nation. And I think we are also going to rule the marketing world. The fundamental formula of marketer is you try 10 things, two or three things will work. Until you get it right, you need to iterate and keep trying. Arun Parthiban: In this episode, we should focus on pricing design as one of the most important levers of growth.

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