3min chapter

This is Product Management cover image

292 - Go-to-Market is Product Management

This is Product Management

CHAPTER

Go to Market Strategy - What Is It?

Go to market strategy is basically who you're building for, why you're building it, and how do you get it into those people's hands. In early stage companies, just product managers are doing a bost of these cormarket plans and strategy. Almost 80 persont of the jobfor b m m  is just getting all these things together. A heavily fragmented process.

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