Jesse: What's something you've seen one newsletter do particularly well when it comes to running sponsorships or acquiring brand partners that others maybe haven't followed on and done yet. Jesse: I think the teams that work well on brand partnerships are always prospecting. There's there's a reason local media has been so tough for so long is that like, you know, it's hard to have a sales team in every location.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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