Five Ways to Increase Your Profits

Running special events can add more profit over to your bottom line. Letting clients know that, hey, I might be making some recommendations for things that you might want to consider because we've evaluated that it will help you is a good way to get them pre-framed. Spend everything you can to justify to bring in a customer as long as the customer costs you less than he or she earns you. If you feel you can't afford to spend more than the entire initial sale profit to get a customer, remember that you'll be making money on him or her in a few months.