5min chapter

The Game with Alex Hormozi cover image

Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

The Game with Alex Hormozi

CHAPTER

How to Build a VIP List

You don't need to do a bunch of giveaways and rebates in order to get reviews. That's how you build a VIP list. You actually overcome their challenges rather than just slapping together a free e-book that you put on the inserts in your packaging. And then they voluntarily find you and buy everything that you put out. If everyone here had no advertising dollars, you'd have one guaranteed customer who would tell someone else about the product.

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