We think a lot about two pillars of this process being the founders doing some interesting life's work and the market signal. We always try to really respect that customer signal, even if we don't understand it. An example I sometimes think of as Stripe early on, for example, didn't go and get Bed Bath and Beyond or Best Buy as customers. They got Lyft and they got Instacar and they got DoorDash  and those customers were the market leading ones.

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