3min chapter

The Yzzi Research Podcast cover image

Supporting Ambidextrous Research and Voice of the Customer ​(ft. Mandi Hall)

The Yzzi Research Podcast

CHAPTER

How to Create a VOC UXR Workstream

The PM is key to getting buy-in and I partner with PMs to accelerate their impact. UXR can help prevent engineering waste, reduce product market risk, and really help uncover technology market insights. And we become this connector to the team, really closing team feedback loops and fostering company customer empathy to build better products faster.

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