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The Orange Theory
Ellen: The idea was, let's franchise this concept of orange theory. And look, we felt even if we have one of these, two of these, three of these, let's just do the best we can with. So you have this first gem and the idea, and it's amazing to me that's just 2010. Here we are in 2023 at the time of this recording. We're talking about something just 13 years ago.