Gabe Lullo: Integrating Technology and Personal Touch in the Evolution of SDR Roles
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Importance of Human Interaction and Humanizing the SDR Function in Sales Cycle
This chapter explores the significance of human interaction in sales, while recognizing the potential of AI. It discusses leveraging AI tools to empower sales development representatives (SDRs) in scaling, messaging, and communication, highlighting the importance of humanizing the SDR function and creating true partnerships in the sales process.
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