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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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What Are the Consequences of Starting High?

People often think they need to do, give a real high-ball price knowing that you're going to come down through whether it's a budget or a salary. One of the problems with starting with a crazy number is you're forced to make very large moves. Once you start making large moves, people expect you to make more large moves. And then the other thing is that people get mad at you.

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