3min chapter

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Dan McMurtrie: Research Process, Inverted Shorts & Post-Consciousness

Value Hive Podcast

CHAPTER

Are You Trying to Change Your Life?

We think culture is the most important thing that allows you to dynamic environments. We break fad down into kond of for or fads that may become something bigger. And so one, we want to see initial attraction. Two, we want see a community form around it. A step too is reference. Does this become what my friend danis fong at shawspring calls a cognitive reference? Like, do people say gogle or search a? Right? I nobody says, i going to a video bike te amin a palaton, right? So has become a reference point? Because then people to have a really base level association with the product. In once poup

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