2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Agency Gatekeeper

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What Are the Questions You Want Answered?

Don't ask too many questions to which the answer might be no, he says. "Let's get to the vetting questions first before we have them trapped like a caged animal in our office" The way I was taught to do new business is don't ask tooMany questions that may not lead to good results for your company or clients. We will find something, some amount of money for them to spend with us on something even if initially it's not a good fit.

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